Today’s connected consumer is accessing information and making purchases on any number of platforms, at different times of the day
Nick Parmar, Vice President, Cloud Communications at Tata Communications, examines the omnichannel challenges retailers must resolve to boost customer loyalty.
UK consumers have become omnichannel shoppers rather than pure online shoppers, writes Roxanna Larizadeh of Starcom…
Brands need to be available to consumers on whichever channel they prefer to shop, writes Alan Chester, VP of Ecommerce at Luzern…
Touchpoints in customer journeys are converging, with some previously used for awareness, engagement and education now becoming shoppable purchase channels, writes Annie Little, Associate Strategy Director, Initials…
Loyalty schemes are becoming more about building customer loyalty, and less about gathering data for marketing purposes. This means it’s more important than ever for retailers to understand what influences purchase decision making.
By Ronnie Wilson, Group Executive
NDA took a virtual visit to the opening of a new interactive retail store in Shoreditch aims to redefine the physical shopping experience in a contactless world.
It’s well reported by now that online sales surged massively earlier this year with stores being closed, as many people adapted their shopping habits to get hold of their favourite items.
