Interviews, insight & analysis on Ecommerce

mobile

Marketing

Boomers and Gen Z most receptive to SMS comms from brands

A survey by Yotpo has revealed that over half (53%) of over 54 year olds find SMS from brands useful, exactly the same percentage as the number of their Gen Z counterparts…

Michael Feeley September 2, 2022

Marketing

Report shows in-app revenue growth, signalling a shift to mobile holiday shopping

Shoppers are spending more money in-app, but they’re also spending more of their time in-app overall per day

Andy Oakes November 18, 2021

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Interviews, insight & analysis on Ecommerce

mobile

Boomers and Gen Z most receptive to SMS comms from brands

Report shows in-app revenue growth, signalling a shift to mobile holiday shopping

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