64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and 17% have never measured them
ECA columnist and Retail Insider founder Glynn Davis meets Jo French, head of brand & product marketing at menswear retailer Charles Tyrwhitt…
In tough times, marketing can often be the first thing to get slashed; a ‘recession reflex’. But, in reality, it should be the last department to go, writes Greg Blazewicz at SALESmanago…
Ecommerce and marketing consultancy Entropy, is our exclusive partner for the new series of Ecommerce Hero on ECA.
Glynn Davis, our regular columnist and founder of Retail Insider sits down with Robin Phillips, CEO of Watch Shop and LuxEcom.
After two decades of relentless progress, personalisation reigns supreme at the top of digital advertisers’ wish lists.
Only those firms which adopt an agile approach, allowing them to pivot swiftly in times of change, will survive the current storm.
How to ensure you as a marketer are adding value to customers, both short-term and long-term.
