It’s too early to tell exactly how ‘live shopping’ will pan out across mature and growing eCommerce markets, writes Gilbert Corrales, CEO of Leaf…
Turkish ecommerce company Trendyol has launched the ‘Trendyol Go-Live App’ in partnership with live streaming solutions provider BeLive Technology.
Five9 CMO Genefa Murphy discusses livestreamed shopping events and the importance of exemplary customer service to deal with the increased demand that brings.
By Young Pham, Chief Strategy
‘Shoppertainment’ is expected to see fast growth over the next few years.
In 2021, live shopping is the trend to watch among those to have grown up with real-time interactions from Instagram and TikTok.
