Ecommerce Age
Influencer Marketing is not a new phenomenon (but it could be)
Whether it’s been 200 or 2,000 years since influencer marketing started, it seems a bit of a stretch to call it a new phenomenon. That said, many of the tools that can be used to manage the activities are still very new, and that’s probably where some of the confusion arises
Andy Oakes
November 2, 2021
