Interviews, insight & analysis on Ecommerce

influencer marketing

Marketing

Influencer Marketing is not a new phenomenon (but it could be)

Whether it’s been 200 or 2,000 years since influencer marketing started, it seems a bit of a stretch to call it a new phenomenon. That said, many of the tools that can be used to manage the activities are still very new, and that’s probably where some of the confusion arises