Interviews, insight & analysis on Ecommerce

first-party data

Ecommerce Age

THG links up with LiveRamp to power data collaboration

The THG Ingenuity platform will leverage LiveRamp’s Safe Haven solution to improve insight into the full customer journey through privacy-conscious and configurable collaboration.

Tyrone Stewart February 16, 2023

Ecommerce Age

Zero-party data solves brands’ biggest dilemma, the privacy/personalisation paradox

NDA is talking to experts on how data strategies from brands and publishers are changing with the increased importance of first, and now zero, party data.

ECA Staff September 10, 2020

Ecommerce Age

The future of personalisation – tailoring the digital experience for anonymous audiences

By Harpreet Bushell, Group Chief

Justin Pearse September 7, 2020

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Interviews, insight & analysis on Ecommerce

first-party data

THG links up with LiveRamp to power data collaboration

Zero-party data solves brands’ biggest dilemma, the privacy/personalisation paradox

The future of personalisation – tailoring the digital experience for anonymous audiences

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