Interviews, insight & analysis on Ecommerce

email marketing

Ecommerce Age

Making marketing emails accessible

According to research from the World Health Organisation, more than two billion people around the
world suffer from a vision impairment alone, writes Guy Hanson of Validity…

ECA Staff May 6, 2022

Ecommerce Age

Information trumps promotion in emails, finds consumer research from DMA and Validity

A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).

Michael Feeley March 29, 2021

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Interviews, insight & analysis on Ecommerce

email marketing

Making marketing emails accessible

Information trumps promotion in emails, finds consumer research from DMA and Validity

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