Nick Parmar, Vice President, Cloud Communications at Tata Communications, examines the omnichannel challenges retailers must resolve to boost customer loyalty.
Cost-conscious consumers are switching to discount brands and second-hand marketplaces which saw double digit spending growth in the first half of 2022, a report from advertising platform Cardlytics has found…
A combination of events over the past few years – ranging from COVID-19 to Brexit and the war in Ukraine – have left UK consumers facing inflationary pressures few have experienced in their lifetimes, writes James Hall, Commercial Director, Doxim…
Loyalty schemes are becoming more about building customer loyalty, and less about gathering data for marketing purposes. This means it’s more important than ever for retailers to understand what influences purchase decision making.
Customer loyalty extended to include Antavo
60% of customers globally are unsure if they would make the same purchase decision if given the opportunity to do it again, according to a new report from global marketing agency R/GA.
By Louise Hutchins, The Loyalty
Newly-published research from the Data
