Interviews, insight & analysis on Ecommerce

B2B

Ecommerce Age

87% of B2B companies not unlocking full value of buyer intent data

A new survey of US and UK senior marketing and sales professionals, commissioned by Leadfeeder, has revealed that 82% of B2B companies continue to find lead generation a challenge, with enterprises of over 250 employees more likely to describe it as a “large challenge” than SMEs.