Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
General Retail
Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
DTC
Understanding retail through the ‘Gen Z’ filter
Today’s brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, colloquially known as ‘Gen Z’ or ‘Zoomers’…
ECA Staff
April 27, 2022
DTC
WPP expands into end-to-end ecommerce with the launch of ‘Everymile’
WPP has launched ‘Everymile’, a new fully managed service that provides brands with an outsourced direct-to-consumer (DTC) ecommerce solution…
Michael Feeley
April 26, 2022
Customer Experience
Customer retention: can the UK afford to be loyal to businesses and brands?
A combination of events over the past few years – ranging from COVID-19 to Brexit and the war in Ukraine – have left UK consumers facing inflationary pressures few have experienced in their lifetimes, writes James Hall, Commercial Director, Doxim…
ECA Staff
April 26, 2022
Marketing
Who were the SEO winners and losers this Easter?
Who won the SEO game this Easter? How did supermarkets, chocolatiers and informational sites fare? Research from Sistrix reveals all…
ECA Staff
April 25, 2022
DTC
Why acing your returns process matters
In a recent survey, 81% of consumers said they would shun a retailer if they saw issues with their return process, writes Carmen Carey, CEO at Sorted…
ECA Staff
April 22, 2022
Customer Experience
Merkle unveils Experience & Commerce practice to target ‘next-generation loyalty’ for brands
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has formally unveiled its global Experience & Commerce practice and named the leadership team spearheading the agency’s services.
Michael Feeley
April 21, 2022
Logistics
BigCommerce and Avasam unveil integration to create online dropshipping businesses in seconds
BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has partnered with London-based dropshipping marketplace, Avasam to launch its new integration, Click2Launch.
Michael Feeley
April 21, 2022
DTC
Breaking down the barriers to cross-border ecommerce growth
The predominance of eCommerce has led to a rise in cross-border shopping, writes Orla Power, Director of Marketing, Luzern eCommerce…
ECA Staff
April 19, 2022
DTC
From Slacker to Power Shopper: Gen X is direct-to-consumer ecommerce’s stealth demographic
Gen X consumers, the demographic aged between 41-56, are increasingly shopping direct-to-consumer (DTC) and cross-border online, according to ESW’s ‘Global Voices: 2022’.
Michael Feeley
April 12, 2022
News
Online retail stabilises to remain significantly above pre-pandemic levels
Though online sales fell 28% in the first quarter of 2022, versus the same period last year, the ecommerce space is actually 11% up on where it was before the pandemic.
Tyrone Stewart
April 12, 2022
Strategy
Fad or future? Demystifying today’s fragmented world of emerging channels
Touchpoints in customer journeys are converging, with some previously used for awareness, engagement and education now becoming shoppable purchase channels, writes Annie Little, Associate Strategy Director, Initials…
ECA Staff
April 7, 2022
Strategy
How cross-border ecommerce can help retailers navigate growing market uncertainty
The unpredictability of global economies is making it difficult for retailers to predict performance this year. However, thanks to the internet, sellers in one country are no longer constrained to only reaching local consumers…
ECA Staff
April 6, 2022
