Interviews, insight & analysis on Ecommerce

Strategy

Danielle Auerbach
Strategy

Mind the personalisation gap

Danielle Auerbach, Senior Director Customer Success, EMEA at Wunderkind, urges retailers to do more to personalise their customer communications.

Strategy

7 steps to ecommerce success in Germany

It is all too easy for retailers to assume that leading economies produce similar ecommerce markets. However, each region has its own customer attitudes and behaviours which mark them out – perhaps none more so than Germany.