Interviews, insight & analysis on Ecommerce

Strategy

Strategy

Fail to prepare for Q4 and prepare to fail

The wisest businesses are undoubtedly those that have anticipated the warning signs for trouble ahead, acted on them and planned well in advance to see them through the next few months in one piece.

Strategy

Rethink and reset your ecommerce strategy

The current changes in the ecommerce landscape seem to offer a one-of-a-kind opportunity to create memorable marketing moments and build strong customer relationships, only if advertisers and marketers are willing to move strategically. So how can they do this and what is the stand out area that marketers need to re-think to make ecommerce really work?