Despite the industry’s exponential growth, ecommerce companies continue to battle against a difficult working capital cycle
In the early days of the internet there were question marks over the long-term potential for the online channel for retail and how it would sit alongside the stores. There was a worry that this upstart channel would cannibalise revenues from the physical outlets.
Alexej chooses his ecommerce hero
As much as retailers are transitioning online, this doesn’t mean the high street won’t reopen and the need for experiential marketing is still fully-fledged
There are five key trends that could shape the Ecommerce industry in 2022, so in order to succeed they are definitely worth considering for your future marketing strategies.
UK retailers could see a sharp decline in impulse purchases amidst supply chain issues.
We spoke to seven industry experts about how retailers can bolster their offerings, and take full advantage of all the opportunities that Black Friday presents.
We ask Jadeep Mondae to give us her vision for the future of ecommerce
While discounting strategies are often
By Nikhita Hyett, MD, Europe
Tony Bailey of Astbury Collections talks us through the growth of his company
n a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Kudzai Mubaiwa, Head of Performance Media, Performics @ Spark Foundry.
James Brooke, CEO of Amplience, discusses the elements that define digital transformation for the ecommerce industry today.