Brands are looking for ways to ensure customer satisfaction even during peak season, whether it be post-purchase communications, in-store experiences, and personalised recommendations. One crucial aspect that many retailers are overlooking holds immense potential for revenue retention and customer satisfaction: returns.
Brands are looking for ways to ensure customer satisfaction even during peak season, whether it be post-purchase communications, in-store experiences, and personalised recommendations. One crucial aspect that many retailers are overlooking holds immense potential for revenue retention and customer satisfaction: returns.
By Ellie Atkinson, Social Strategist
Our launch partner for the
Head of Biddable Media at Havas, Paul Bland, discusses the future of online shopping and the agency’s ecommerce offering
retailers find themselves at different stages of digital and data maturity, and their foundations and context all vary.
Glynn Davis is one of the UK’s most knowledgeable and experienced retail journalists and Ecommerce Age’s new monthly columnists.
Crises like Covid cause countries and their people to look in rather than out, as you might expect as this all comes down to the health of each and everyone else. But this inward thinking can extend to all areas of life and business, with the result that opportunities available now and after the crisis can be missed.
Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.
Ecommerce channels don’t cater for the same sales and marketing objectives, audience type, or even the same buyer journey stage.
The future of the High Street retailer looks challenging, but we plan to dig out and share stories and lessons from those traditional retail businesses adapting and pivoting their way back to growth.
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report.
Pre-Covid, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when.
Will the pandemic save the High Street? Ben Lukawski, Global Chief Strategy Officer at Zenith believes that retail – buoyed by beauty and luxury brands – will come back stronger and reinvent itself.
