Interviews, insight & analysis on Ecommerce

Marketing

Marketing

Digital marketing in a homebound world

Over the past year most of us have seen our social, work and family life shrink to a glimmer of their former glory. Digital channels have taken a new precedence in our lives.

Marketing

Research reveals marketers’ best-loved brands

People who ‘love’ a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other before taking their custom elsewhere, according to a new report from Energy PR.

Marketing

Why retail promotions don’t deliver

Promotions are not delivering because they have not kept pace with the way consumers now shop, says Robin Coles, Managing Director EMEA at XCCommerce.

Marketing

Buying for attention will leave ads vying for attention!

I went to a school where you had to stand up if a senior teacher entered the room, similar to the military when the lower ranks are commanded to stand to attention as the brass strides through