Interviews, insight & analysis on Ecommerce

DTC

DTC

How We Built It: James Malia of Prezzee

James Malia, UK MD of Prezzee the Australian digital gifting platform that has expanded into the US and UK, tells us how they built their brand

DTC

Five reasons programmatic is tailor-made for the DTC boom

DTC channels give brands a timely opportunity to access first-party user data and extract valuable insights from customer behaviour, which can in turn be leveraged across the digital spectrum, creating more effective communication with new and existing customers.