The rise in international direct-to-consumer (D2C) purchases in the last six months has been led by Millennial demographics, with reduced access to stores during the pandemic prompting over half (52%) of 25–34-year-olds to buy direct from international online brands.
The rise in international direct-to-consumer (D2C) purchases in the last six months has been led by Millennial demographics, with reduced access to stores during the pandemic prompting over half (52%) of 25–34-year-olds to buy direct from international online brands.
Jamie Stanford tells us how he built the specialist games room equipment brand
We talk to the team behind online butchers The Parsons Nose
We speak to the Co-Founder of Emma, one of the flagships of DTC brands
The call to luxury brands to improve their direct to consumer (DTC) operations has now become urgent as a result of Covid and the end of duty-free shopping in key regions
George Greenhill, Founder of Protein Package tells us how he built his brand
We ask Oliver Mennell of Neom to tell us how he built his brand
We talk to the founders of DTC brands to understand what drove them to set up the business, the secrets of their success and things they wish they hadn’t done
Who is Lysander Byckham’s ecommerce hero?
The rise in international direct-to-consumer (D2C) purchases in the last six months has been led by Millennial demographics, with reduced access to stores during the pandemic prompting over half (52%) of 25–34-year-olds to buy direct from international online brands.
DTC channels give brands a timely opportunity to access first-party user data and extract valuable insights from customer behaviour, which can in turn be leveraged across the digital spectrum, creating more effective communication with new and existing customers.
In the latest in ECA’s interview series with founder and CEOs of innovative ecommerce brands, we speak to Aron Gelbard, CEO of Bloom & Wild.
Alongside a surge in online revenue, brands have acquired valuable lessons, accelerated digital strategies and expanded into new channels in order to reach their target customers. Many businesses may still be on the road to recovery, but has this intensely challenging period actually future-proofed these retail brands more than ever before?
