Interviews, insight & analysis on Ecommerce

DTC

DTC

Five reasons programmatic is tailor-made for the DTC boom

DTC channels give brands a timely opportunity to access first-party user data and extract valuable insights from customer behaviour, which can in turn be leveraged across the digital spectrum, creating more effective communication with new and existing customers.

DTC

How online brands took centre stage – and show no signs of stopping

Alongside a surge in online revenue, brands have acquired valuable lessons, accelerated digital strategies and expanded into new channels in order to reach their target customers. Many businesses may still be on the road to recovery, but has this intensely challenging period actually future-proofed these retail brands more than ever before?