Interviews, insight & analysis on Ecommerce

Twitter Linkedin Rss

Customer Experience

How personalisation can spell success for the holiday season and beyond

September 22, 2023

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 

How personalisation can spell success for the holiday season and beyond

September 22, 2023

While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen. 
Customer Experience

British consumers demand greater government protection against fake reviews 

Latest research reveals British consumers want measures that offer them total protection from fake reviews. 78% of consumers and 81% of businesses are calling for greater action to put an end to fake reviews and urging the Government to bring in the same laws being introduced across the EU on 28th May…   

Michael Feeley May 10, 2022
Customer Experience

Social media is not the place for social commerce

Social commerce is already massive and Accenture has predicted that it will be worth $1.2 trillion by 2025, growing three times faster than traditional e-commerce. It also claimed that by 2025, social will comprise no less than 17% of all e-commerce sales.

Justin Pearse April 4, 2022
Copyright © 2022 . All rights reserved.

Please send all editorial enquiries to: editorial@newdigitalage.co.uk


Built by Jigowatt – Web Design Peterborough

Follow us

Twitter Linkedin Rss