When considering ‘metadata’, you may immediately think of datasets such as purchase histories, browsing histories and search histories; but what about the series of breadcrumbs is visible only to those who know how and where to look: our location history.
parcelLab will enable New Look to provide direct and personalised communications to online customers.
64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and 17% have never measured them
New data from Adjust has revealed just how much attention mobile apps receive both in the lead-up to and on Valentine’s Day
ECA talks to the founders of the female-friendly rosé brand.
Julia Vendramin is CEO of the world’s first closed-loop fashion platform LABELL-D where consumers can buy, resell and repair goods all in the same place and track where every single item has come from and going to. She founded the platform, in 2020
Marketers and Advertisers typically do not have a mathematical, computer science or statistical background. It can therefore be understandably daunting to dip one’s toes in the world of analytics and data-driven insights. Where do you begin? What happens when things get complicated? How do you transform data insights into actionable strategies?
Cart abandonment last year sat at 80% (in Q2 2022); clearly there is a huge proportion of consumers simply not completing their desired purchase.
ZigZag Global, a returns management software provider has found that at least 1 in every 5 purchases made in January was returned.
What are the critical digital skills ecommerce leaders should focus on in order to drive transformation, deliver success at scale in the business, and prepare for next-gen customer engagement?
Retailers must increase their share of voice against competitors or risk losing out on potential sales. By filtering out invalid traffic and fraud, businesses can reduce the impact it has on their budgets, stay one step ahead of the fraudsters and reach prospective shoppers.
The report reveals a sharp contrast between what consumers want and how businesses intend to meet demand amidst the downturn
